Archaeology of Beauty
A humanistic and global perspective.
Archaeology of Beauty is a floral study with a humanistic and authorial approach.
Directed by Marta Eleonora Carballo, the atelier integrates art, reflection and diplomacy in each intervention.
About Martha
A Doctor of Law, archaeologist, and historian, with experience in development policy, migration, and gender, she is also a florist out of vocation, conviction and passion.
Her background brings a rare depth to the world of floral design: she interprets the flower as a cultural and social vehicle, capable of conveying identity, history, and emotion.
Her artistic and technical training includes:
• Madrid Flower School (2025) with comprehensive training in floral design and techniques
• Silversmithing · Fitzgerald Jewelry, Brooklyn, New York (2012)
• Assistant Florist, Spanish Association of Florists (2006)
She has worked as a floral designer for more than 20 years in Madrid, New York, Vienna and Geneva, widening her international perspective and aesthetic sensibility.
A lifelong learner, she admires the beauty of simplicity, the diversity of the world, and Mediterranean architecture.
From listening to meaningful action
Every floral intervention—whether at an event, an institutional space, or an art installation—stems from a question:
How can we make the relationship between aesthetics, ethics, and humanity visible?
At AofB, we understand that beauty can also be a political and transformative gesture.
We work to:
• translate an institution’s values into the language of flowers
• integrate well-being and sustainability into corporate culture
• foster dialogue between art, nature, and contemporary thinking
Designing with flowers is not decorating.
It is interpreting.
About Martha
A Doctor of Law, archaeologist, and historian, with experience in development policy, migration, and gender.
Her background brings a rare depth to the world of floral design: she interprets the flower as a cultural and social vehicle, capable of conveying identity, history, and emotion.
Her artistic and technical training includes:
• Madrid Flower School (2025) with comprehensive training in floral design and techniques
• Silversmithing · Fitzgerald Jewelry, Brooklyn, New York (2012)
• Assistant Florist, Spanish Association of Florists (2006)
She has worked as a floral designer in New York and Vienna, broadening her international perspective and aesthetic sensibility.
A lifelong learner, she admires the beauty of simplicity, the diversity of the world, and Mediterranean architecture.
From listening to gesture
Every floral intervention—whether at an event, an institutional space, or an art installation—stems from a question:
How can we make visible the relationship between aesthetics, ethics, and humanity?
At AofB, we understand that beauty can also be a political and transformative gesture.
We work to:
• translate an institution’s values into the language of flowers
• integrate well-being and sustainability into corporate culture
• foster dialogue between art, nature, and contemporary thought
Designing with flowers is not decorating.
It’s interpreting.